Blog Post 2 Assignment - February 15

Blog 2 - Qualitative Research of Online Social Behavior - Due 15-Feb

Well, this one might be a challenge, but I'm really curious to see what you do with this and I hope you have fun with it.

One of the big areas of insights right now for marketers is the whole social media scene.  We will try to spend some time in class talking about and checking into some of the quantitative data that can be pulled.  So, I'd like you to think about you might get at interesting insights about social media use (or interesting insights about people that you extract from their social media use, if that distinction makes sense), using a more qualitative approach.

What information would you try to elicit?

How would you get at that information in a way that would be most accurate and telling?

You can do this for yourself as the targeted research participant, the person you created a persona for on your blog, or the persona for your Nordstrom project.

I know this is vague and lacks direction, but that is kind of the point on this one.  I'll try to talk about this a little more on Monday, but I want you to the thinking about it before then, if you can.

Again, remember the guidelines for blogs (which you can find towards the top of this site) and have fun with it.  Really push yourself to think and write as much as you can on this one.